>> JAGUAR SHOWS OFF AUGMENTED REALITY WINDSCREEN

Looking for the benefits of Augmented Reality without looking like a nerd?

Jaguar Land Rover has introduced a new virtual windscreen concept that provides information embedded as a typical heads up display utilizing augmented reality technologies to provide rich information to the driver direct in their field of vision.

While the video has a slight focus on using the technology on the race track highlighting concepts such as safe breaking indicators, ghost cars for lap comparison and virtual cones for driver training - there are many more applications this technology could be used for.

Imagine if Jaguar was to partner with the navigation giants who are providing augmented reality solutions such as TapNav or working with software companies that provide custom augmented reality solutions for Real Estate, Travel Guides, Social Networking or integrating with information websites such as Wikipedia in real time as your driving.

Integrate a touch screen interface and it could be your new computer monitor that could allow you to interact with your smart home setup, security solutions or visualising information for whatever you need. Couple this with self driving cars and you could technically sit back and focus on what you enjoy and not waste time stuck in traffic jams or that boring commute.